Farming is not a job, it’s an act of love. Love of the land and ancestral traditions. Farming in an environment where every drop of water and, every inch of fertile ground are as precious as gold, is love against all odds.
So for us, at Silal Fresh, fostering exclusive and purposeful relationships with over 900 local farmers is no less than a privilege and an honour. We walk with them from the very first steps of their journey through collaborative mentorship programmes.
We put at their disposal the latest in agri-tech innovation, to maintain and uplift their product quality, diversity, and yield. Ensuring their livelihoods are at bay from market volatility.
We also make sure their labour of love is collected across our 12 collection centres in Abu Dhabi, Al Ain and Al Dhafra regions. Once there, our local produce is tirelessly checked and carefully packed at our 3 packhouses, before being delivered to retail shelves across the UAE. And all of this is done, within 24 hours of harvesting!
Behind this promise is an earthly bond we forged with the people of the land.